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£ 90,000

Land Rover Defender 90 Rally Series Bowler Build 001


Build Number 001, the first car produced for the Bowler Defender Championship and the first Bowler Defender ever produced for retail.


We are delighted to offer, Bowler Defender - build number 001, the first car produced for the Championship and the first Bowler Defender produced for retail, all confirmed by the Bowler chassis plate and the relevant documentation that accompanies the car. Fully prepared and ready to race in the Bowler UK or European championships.

#001 was ordered at the beginning of 2021 as part of the Bowler Defender Challenge and, at the time of purchase, was equipped with all the possible options from Bowler including Rally Package One and Rally Package Two. It took part in five rounds of the 2022 Championship, winning the longest and most challenging event, the three-day Welsh Hill Rally.

Initially it was retained by Bowler and has been featured in a number of their promotional videos, both for JLR and their own marketing requirements. As part of its high-profile, #001 starred in the car wow  ‘tug-of-war’ contest and was used for a full days testing and training in conjunction with Mark Higgins at Walters Arena.

A complete new engine was fitted by JLR Special Vehicles around 1000-miles ago, with only two events since, and the car is up to date with all the more recent Bowler modifications including the uprated radiator mounting system and the modified torque tube and subframe, fibreglass wheel arch liners. It's complete with a full tool kit, two rally computers, upgraded light pack, twin intercom system plus the aforementioned paperwork. The vehicle was refurbished by ourselves last winter this included a full engine and transmission service, bodywork repairs and a brand new wrap. 

There are 6 rounds of the 2024 Uk Defender Rally Series & European Series by Bowler await, with a full seven-round championship planned for next year, so what better way to join the fray than in Bowler Defender Number 1, fully developed, an existing winner, with a recent fresh power unit and very sensibly guided given the potential on offer. This is also the best value Bowler Defender of its type on the market today. With a massive saving on a new vehicle which are now £140,000 including vat. 

Since its inception in 1985, Bowler Motors has developed a worldwide reputation in the arena of design and construction of Land Rover-based off-road vehicles. Led by the company’s inspirational founder, Drew Bowler, until his untimely death in 2016, the company grew from a nascent workforce of just eight to the present group of 35 highly-skilled engineers. Initially focussing on the preparation of cars for British off-road events, the company’s ambitions expanded rapidly to encompass participation in events including the Dakar Rally, Morocco Desert Challenge and Spanish Baja and, for the past two decades, their cars have formed the backbone of many Rally Raid events across the globe.

In late 2019, Jaguar Land Rover acquired Bowler to add to their Special Vehicle Operations Division, and there were those who were worried that Bowler may become a rather watered-down wing of the larger company, however that has not been the case with Bowler, still enjoying a pleasing level of independence with the bonus of now having access to some of the extensive test and development facilities of JLR. A good example of Bowler/JLR's positive thinking was the announcement in 2021 of the Bowler Defender Championship, a new one-make rally series to promote the Defender and allow customers to take part in rallying in a cost-controlled environment. 

The 'Challenge' cars were based on a standard car which was taken off the production line and hand-finished by a specialist team at Bowler. The 2-litre Ingenium petrol four-cylinder engine (296bhp and 295lb/ft of torque) and the 8-speed automatic transmission both remained largely untouched in order to achieve identical performance in the competing cars. To this they added:

Structural body and chassis

• Monocoque bracing – minimises body movement and supports underbody protection
• Full internal roll-cage integrated with body and linking suspension mounts
• Internal spare wheel mount integrated to roll cage
• Additional front recovery points
• Rally-spec gearbox cross member
• Stiffened gearbox mounts
• Strengthened engine mounts
• Braced front and rear subframes
• Front suspension turret brace
• Rear turret brace
• Strengthened radiator mounts
• Adapted chassis and subframe mounts
• Rally jacking points


• Improved cooling – auxiliary radiators removed and increased airflow to main radiator
• Increased transmission cooling capacity
• Sports exhaust system
• Bowler 18” wheels with increased strength
• BF Goodrich AT tyres
• Bespoke suspension design with modified subframes, new springs and unique turrets for increased stiffness
• Bespoke Fox dampers
• Race steering wheel with quick release boss
• Side air intake covers
• High level air intake
• Front upper wishbone revised to reflect new ride height geometry


• ECU system integration with race box
• ABS/DSC – rally control modifications
• New integrated wiring harness for new components
• New rally-spec facia
• Navigator control unit for lights/washer/horn
• Rally system integration with JLR safety systems
• Adapted body control unit

• High-level rear marker lights
• Alpine, door and rear windows replaced with polycarbonate
• Race sports seats with specific race seat mounts
• Six-point race harness
• Integrated and hand-held fire suppression
• Electrical cut-off switches – internal and external
• Complete removal of all airbag systems


• Front bumper adapted to take new underbody protection
• Bowler front grille with increased air flow
• Rear roof spoiler with extended profile and integrated additional reversing lights
• Front and rear wing shields to meet new underbody protection
• Wheel arch extensions utilising accessory fitment
• Door lowers – protection pieces on shortened doors
• Team livery


• Additional bonnet-mounted windscreen washers – to deal with rally levels of water splash
• Front driving lights for increased night driving illumination
• Rally-spec mud flaps
• Full underbody protection system – 6mm aluminium reinforced design
• New gear shift position – optimised to sports seats
• Column-mounted gear shift paddles – unique to Bowler
• Passenger foot rest
• Rear door manual release mechanism
• Wheel arch lines – increased strength to meet rally requirements

Any enquires please call on 01745 798681 or 078255 87155. 


Keyword Search Terms:

Bowler, rally, defender, Land Rover, Offroad, hill rally.


Item Location: Abergele
Seller: Miles_Williams
Joined April 2024
  Miles Williams
Seller's other ads
Company: Williams Classics
Country: United Kingdom
City: Abergele
Phone: 01745798681
Condition Used
Trade or Private: Private
Price: £90,000
Added: 03/04/2024
Views: 1318

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